Nike in the UFC world?!

I didn’t notice it, but a few months ago, Nike released a new commercial with a huge surprise (for me at least…), they included a sequence of ultimate fighting (UFC) featuring “Rampage” Jackson, former UFC light heavyweight champion. In this video clip, superstars such as Maria Sharapova, Lance Armstrong, Deron Williams and Ladanian Tomlinson are featured alongside Jackson.

Hate it or like it, it is impressive to observe the evolution of this sport, still considered by many as a show for rednecks, but henceforth a real deal for sport companies as the number of corporate sponsors looking to get a piece of the action is growing exponentially.

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