Nike in the UFC world?!

I didn’t notice it, but a few months ago, Nike released a new commercial with a huge surprise (for me at least…), they included a sequence of ultimate fighting (UFC) featuring “Rampage” Jackson, former UFC light heavyweight champion. In this video clip, superstars such as Maria Sharapova, Lance Armstrong, Deron Williams and Ladanian Tomlinson are featured alongside Jackson.

Hate it or like it, it is impressive to observe the evolution of this sport, still considered by many as a show for rednecks, but henceforth a real deal for sport companies as the number of corporate sponsors looking to get a piece of the action is growing exponentially.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s